The Big 12 being the first conference to strike a league-wide private capital deal is exactly the kind of move. While the SEC and Big Ten are busy screaming about tradition and Brand namees. This means every school in the league gets a cut, not just the top two or three that hoard all the TV money. For a program like ours that already punches above our weight class in facilities and fan investment. The Bounce House atmosphere and our recruiting infrastructure just got a bigger budget while our rivals are still fighting over. By the time the 2026 season kicks off, the gap between us and the programs spending $20 million on portal.