Oregon's recruiting success is built on more than just NIL, their player development under Dan Lanning is elite. They've produced multiple first-round picks recently, which attracts top talent. Barry Sanders was a generational outlier, not a sustainable model for building a roster. Every top program leverages resources, and Oregon's on-field results, like a top-10 SP+ rating, prove they're building a complete program. Acting like this is purely transactional ignores their coaching and culture.