Because what you call "quietly building" looks a lot like standing still to everyone else. We just watched Colorado completely overhaul their culture and win games with guys who actually want to be there. Knowing how to play together doesn't matter if the talent level isn't elite, and the potral is how you get elite talent fast. Kirby Smart uses the portal too, but he does it strategically to fill immediate holes. Your team is scared of change and hiding behind this "chemistry" excuse because you can't attract the same caliber of player. We develop AND we add, that's why we're back-to-back champs and you're just hoping for a decent bowl game. That transfer list is a sign of ambition, something your program seems to have forgotten.