You're missing the point entirely. The cap is a joke and your "brand building" is just a fancy way of saying you can't pay real mnoey. UCLA is in Los Angeles, the actual massive market. Your Midwest legacy talk is for programs that can't compete on the real NIL stage. The smartest collectives are already structuring deals around Hollywood and global brands, NOT local car dealerships. We're not selling a resurgence, we're selling stardom. Your model is for second-tier programs.