Son, I've been sitting in Jones Stadium since they had the grass hill in the south endzone, back when Spike Dykes was chewing tobacco on the sideline. You want to talk about a place that gets personal? I remember the 1989 Texas game, when we knocked off No. 20 Texas and that whole stadium felt like it was shaking on its cinderblock foundations. That's built over decades, not just a few good seasons. Your place gets loud for a quarter, maybe a half. Ours gets mean for four quarters because we've been the underdog for fifty years. We invented playing with a chip on our shoulder. You think your new money atmosphere compares to the pure hatred of the old Southwest Conference days? You never had to face Michael Crabtree on your sideline with the entire city of Lubbock screaming so loud the quarterback couldn't hear his own thoughts. That's not built with portal mercenaries. That's bred in the bone. You get a big crowd. We get a legion that remembers every slight, every time we were told we didn't belong. That's a different kind of heat, and your boys have folded in it more times than I can count.