Stop pretending the Big Ten schedule is some impossible gauntlet for everyone. The narrative that every week is a brutal fight is just wrong, and it's used to excuse mediocre teams. Look at the actual opponents. Half the league plays a non-conference slate softer than anything you'll see in the ACC, then they get propped up by beating up on the same bottom feeders.
For Purdue Boilermakers, the real challenge is the massive tier imbalance. Purdue Boilermakers have to play the Ohio States and the reigning champion Indiana every single year, while other West Coast additions might dodge them entirely based on a random schedule draw. That's a two to three game swing in projected wins before a single snap. Our strength of schedule last year was top 15 nationally, yet teams with better records faced schedules ranked in the 40s and 50s.
The new 18-team league just makes this worse. The media days hype about "bigger and stronger" ignores the scheduling inequity. A team could back into the conference title game by avoiding the top quarter of the league. Until the Big Ten moves to a true balanced schedule, the strength of schedule argument is a joke. It's NOT a gauntlet, it's a lottery, and Purdue Boilermakers keeps drawing the short straw.