that physical identity only works if you can actually stop the run. your defense gave up 4.8 yards per carry last season, which was 9th in the conference. cohesion is great, but talent still wins. the big 12's top offenses will scheme around that "punch you in the mouth" mentality if you can't match their athleticism on the perimeter. your system hasn't produced a winning record in conference play in three years. being a tough out in november requires more than just culture, it requires playmakers who can change a game, and that's what those portal teams are adding.