That stat doesn't mean a thing without context. We had a coach back in the 80s, Bob Stull, who would laugh at that kind of cherry-picked number. A 15% increase from what? If you were scoring touchdowns 20% of the time in the red zone and now you're at 35%, you're still awful. It's like bragging your Pinto goes five miles per hour faster after a tune-up, it's still a Pinto. I watched our 1988 team pound the ball in when it mattered, with players who built their strength in the weight room for four years, not some transfer looking for his next NIL deal. These modern coordinators with their spread sheets forget that red zone football is about toughness and execution, not some percentage on a screen. Your guy probably padded that stat against weak non-conference opponents. Let's see that rate when you're playing meaningful conference games in the fourth quarter. The game hasn't changed that much, no matter what these young coaches think. You win in the red zone with an offensive line that wants to bury people and a back who isn't afraid of contact. All this fancy rate talk is just noise to cover up a soft mentality. We'll see how clever that play-calling is when the field gets short and your players have to look a defender in the eye and win the battle. That's football. Always has been.