You're conveniently ignoring that BYU's own SP+ ratings have been middling for years, which shapes that preseason perception. The Big 12's depth is valid, but BYU hasn't consistently proven it can win those high-leverage road games you listed. Beating solid teams is different than contending for a conference title, which is what gets national respect. Those SEC teams you mock have recent NY6 wins and top-10 finishes that BYU lacks, so the brand bias is earned, not just given. Your schedule is tough, but until you navigate it with fewer than four losses, the skepticism is justified.