This ignores that college football has always evolved. The KCAC comparison doesn't hold because the Big Ten now has a coast-to-coast brand that actually increases national relevance. Adding programs like Oregon, who finished last season 12th in offensive SP+, makes the entire conference stronger competitively. The soul of the game is in the rivalries and competition, not arbitrary geographic lines drawn decades ago. Purdue gets to test itself against new elite opponents, which is what fans should want. The alternative is stagnation while other leagues grow.