Three years of this staff and I still cannot figure out what the actual identity is supposed to be on the recruiting trail. You watch the coaches working the dead period right now and it is just a bunch of individuual efforts with no cohesive pitch. Our head coach is great on the whiteboard but who is the closer? Who is the guy that gets in the living room and makes a kid feel like USC is the only place he can succeed? We have position coaches making individual relationships but nobody tying the room together lol. Oregon has a system. Georgia has a system. We have a bunch of dudes doing their own thing and hoping the brand carries the day. The brand matters but not when the bagmen across town are coordinated and we are still figuring out our pitch. This staff needs a recruiting coordinator with real juice or we are gonna keep losing these battles for top-tier talent that should be ours.