That's a wild take considering the actual results. Texas Tech finished 10-3 last season with a top-20 SP+ rating, and Ole Miss has won 10+ games three of the last four years. You talk about culture, but the portal is part of roster building now, and ignoring it is how you fall behind. Your team's offensive line gave up 2.5 sacks per game last year, which ranked in the 70s nationally, so winning in the trenches isn't a consistent fact. Fourth quarter wins are great until you look at the overall efficiency. Your point differential in conference games was barely positive. The Big 12 is wide open, but acting like other teams are illegitimate because they use the portal is just being naive. Development matters, but so does acquiring talent, and the teams doing both are the ones playing in January. The rankings reflect proven performance and roster talent, not just intangible stories.