Shawn Eichorst. That name brings back memories of the early 2010s, and not the good kind. I understand he is a Wisconsin guy, born and raised, but we are bringing him back after Nebraska fired him almost a decade ago? This is the guy we trust to navigate this mess of conference realignment and NIL? I remember when the Big Ten was the Big Ten, ten schools, you played for the roses, and the AD's job was to make sure the band had new uniforms and the turf was mowed. Now we need a guy who can play corporate chess with tv contracts and the portal and Eichorst is the answer? Feels like we are running in place while the rest of the sport leaves us behind.