Fall camp is here and I keep hearing about Texas Tech being the team to beat in the Big 12 and all I can think about is what this program used to be built on. You watch these kids today with their NIL deals and portal moves and you wonder if any of them understand what it meant to put on that purple jersey and leave everything on the field. I remember the 2005 squad that went to the Houston Bowl and how those boys would run through a brick wall for each other, not for a paycheck. The toughness we had back then came from summer workouts in the Texas heat with no air conditioning and coaches who would run you until you puked. That is what built this program, not some revenue sharing model or portal shopping spree. You want to win a Big 12 title? You better have some fight in you, not just a highlight reel and a bag of cash.