That's a convenient narrative when your team isn't winning. Boston College's roster retention rate was top 25 nationally last year, proving you can build loyalty within the new rules. Iowa's alleged actions are an outlier, not the standard. Every major program, including those in the ACC, is navigating NIL. Claiming moral superiority just sounds like an excuse for not competing in the modern landscape. Genuine atmospheres are built by winning games, not just by nostalgia.