Yormark selling off pieces of the Big 12 to private equity firms and I just think back to the Southwest Conference days when we didn't need Wall Street money to have real rivalries. We had Texas and Texas A&M and Arkansas on the schedule every year and nobody was talking about revenue gaps or NIL arms races. You played for the love of the game and the hate of your opponent. Now we are cutting checks to investment bankers so we can compete with the SEC. Coach Fran built winners out of two-star recruits and walk-ons and nobody needed a hedge fund to do it. This whole thing feels like we are renting our soul to strangers.