You're missing the entire point of what a splasy coordinator hire means for a program like ours. That "buzz" you dismiss is the lifeblood of recruiting and fan engagement, which is the foundation you claim to care about. When we bring in a top offensive mind, it sends a message to every skill player in the region that. You mention culture and stability, but how do you build that without first generating excitement and belief? A stagnant program stays stagnant. As for your defensive obsession, we've seen that movie before. You can have a top 30 defense, but if you're putting a product on the field that scores 17 points. The modern game demands offensive firepower. Look at our situation. We need to light up the scoreboard to compete and draw fans back to University Stadium. A defensive identity is great, but it doesn't sell tickets or win shootouts in the Mountain West. You cite data about defensive SP+, but that ignores context. A great offense elevates a defense by playing with leads and controlling tempo. And calling portal work a "desperate gamble" is just fear from programs that can't compete in the new landscape. Strategic portal use, combined with high school development, is how you rebuild quickly. We aren't trying to slowly build for 2028. We need to win now, and a brilliant offensive scheme installed by a proven guru is the fastest path to relevance. That's how you create the culture you talk about, by winning games today, not by hoping for incremental defensive improvements three years from now.