You're right about the soul being gone from some of these matchups. That forced corporate feeling is exactly what we're fighting against in the Pac-12. We built real hate with Oregon through decades of battling for the state, and that doesn't just vanish. But you have to protect what you have. Our rivalry with the Ducks is circled in July because our entire identity is built on beating them, no matter what league we're in. Those new conference games won't ever have that feeling. You can't manufacture what comes from shared borders and real history.