You're missing the point entirely. We don't need to "sell" a resurgent program, we are a resurgent program, and our collective is already ahead of the curve. The idea that we can't compete dollar for dollar is a loser's mentality. Our business community in Indianapolis and across the state is fully invested, and those local partnerships are more valuable than any random SEC bag drop. A kid coming here becomes a legend, not just another jersey. We're not looking for the guys chasing a blank check, we're building a team, and our NIL structure proves it. The "big dogs" better watch out, because we're coming for their croots with a better, smarter offer.